Local perfumes of South Korea
Seoul has a young, fast-growing scene of Korean perfume houses, most of them founded in the last ten years. Come for design-led flagship stores and for small studios where you blend your own bottle in about an hour.
Cities
- Seoul Shop young Korean perfume houses in stores built like art galleries, then blend your own bottle in a Bukchon hanok.
Perfume houses from South Korea
Borntostandout
Seoul niche house founded by Jun Lim, a former investment banker. It makes bold, unusual scents, and press says its white bottles are inspired by Joseon dynasty porcelain.
Partly checked 29 Sept 2026
Granhand
Started in 2014 in a small hanok in Bukchon Hanok Village and now has several stores around Seoul. Known for simple bottles with custom labels, plus hand care, diffusers and sachets.
Partly checked 29 Sept 2026
Nonfiction
Seoul brand founded by Cha Haeyoung. It started with body washes and hand lotions, and perfume is now its main line. Its flagship has a sink so you can try the hand care, plus a scent testing bar.
Partly checked 29 Sept 2026
SW19
Seoul perfume brand run by WAGTI Inc. Its name is the Wimbledon postcode in London. It has many stores in Seoul, including a Hannam flagship with a gelato bar.
Partly checked 29 Sept 2026
Tamburins
Perfume and hand cream brand from IICOMBINED, the Seoul company behind the eyewear label Gentle Monster. Its stores are built like art installations, and the flagships share buildings with Gentle Monster.
Partly checked 29 Sept 2026
W.Dressroom
Seoul fragrance brand best known for its dress and living sprays for clothes and rooms, and it also sells perfume. Press credits designer Choi Bum Suk as the founder.
Partly checked 29 Sept 2026